KATHERINE'Sperfumes
Federico Mahora (FM) is an exclusive brand expanding rapidly throughout the world. We produce high quality Make Up , Fragrances etc.
We market our products via a channel of independent agents instead of using shops, models, celebrities, and TV ads. As we market via word of mouth and customer referrals, it means 3 things
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We can keep our prices very low.
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The quality needs to be excellent as we offer a personal guarantee of satisfaction.
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The Profits stay in the local community, instead of going to massive international organisations.
Do you realise that up to 97% for the cost of fragrances in shops goes on marketing, advertising, celebrity endorsements and packaging?
Our product range is targeted towards the “discerning shopper” who can recognise quality, and is smart enough to know than “quality” doesn’t necessarily mean a high price tag.
FM Fragrances
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We source our perfume oils from Drom, who produce oils for many of the world's top perfume houses. We only use the highest quality, purest of oils in our products.
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We market our perfumes by numbers, and mainly standardised packaging meaning lower costs. This also means we can respond to market/fashion trends very quickly and to enter into new international market quickly.
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FM offers one of the largest selection from any of the Fragrance Houses, with over 150 exclusive fragrances in our range. The 87 fragrances in our classic range only cost £11.99. Every year we introduce over 30 new fragrances.
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Many people in the UK are unfamiliar with the FM brand, so initially cannot beleive the high quality or how our fragrances can be so inexpensive.
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As we have such a wide range, as a guide, we direct people the type of fragrance families they normally like, for example Floral, Oriental or Woody. However most people are “clueless” about fragrance families!
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So in an effort to educate them, we ask customers what type of fragrances they normally like. This helps us identify fragrances in the FM range which may suit and please them.
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We only use the highest quality, purest of oils in our products.
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We manufacture our fragrances in Europe. Our workers are paid fairly and enjoyed good working conditions. Much of our packaging is made from eco-friendly materials.